Passion and perfection for the creation of unique images
VISION
With “Premium” and customer-oriented solutions, we observe, reach for and keep unforgettable moments of our world.
MISSION
Based on a strong brand, we offer innovative “Premium” solutions with indisputable quality. This is the foundation of our heritage for a successful future and to be the first choice for our customers worldwide.
UNIQUE IMAGES
Leica stands for German engineering at its best. Our ideal is an integral part of the culture of seeing. By developing innovative instruments that offer a unique experience to its users, Leica has built a solid history focused on the visual perception of the world around us. The result is a series of renowned cameras and lenses and an excellent range of sport optics including wide aperture equipment, laser rangefinder binoculars and high performance scopes. These products expand the natural limits of perception, open new dimensions to the human vision and the perception of our world. Leica quality is a class by itself – both in the analog universe and in digital capture modes. High-quality systems with intuitive controls provide the best image results and offer unparalleled creative freedom. In this way, Leica helps transform vision into creative personal fulfillment.
THE BEST LENSES
Ultimately, lenses are primarily responsible for the legend and high ideals of the Leica brand. They are genuine precision masterpieces. Practical, compact, ergonomic and with the latest technology, both for recording analogue images and for digital photography. Capturing unique moments has never been so easy. Photographs made with Leica lenses not only stand out for the quality of their contrast, resolution and pictorial reproduction, they also demonstrate the quality of Leica products regarding design, performance, and the ability to capture our world in a natural way.
FOCUS ON THE ESSENCE
Currently, many products try to attract buyers with numerous features and unusual shapes. Almost anything is possible. However, what is apparently simpler is what is usually harder to accomplish. For Leica, our goal is to focus on the real needs of users. Innovations are not ends in themselves. They are almost always the result of numerous discussions and opinions of our users. Leica products are designed from scratch as tools for creating unique visual experiences – nothing more and nothing less. These products expand the natural limits of perception, open new dimensions to the human vision and the perception of our world. Leica quality is a class by itself – both in the analog universe and in digital capture modes. High-quality systems with intuitive controls provide the best image results and offer unparalleled creative freedom. In this way, Leica helps transform vision into creative personal fulfillment.